Marketing Executive, Senior Level - Pune

At Globant, we are working to make the world a better place, one step at a time. We enhance business development and enterprise solutions to prepare them for a digital future. With a diverse and talented team present in more than 30 countries, we are strategic partners to leading global companies in their business process transformation.

We seek a Marketing Executive, Senior Level who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era.

Job Responsibilities

• Drive demand to deliver a stronger sales pipeline through integrated marketing campaigns.
• You will be working closely with the UK & India head of marketing to execute the field events calendar
• On a day-to-day basis, act as a campaign manager to execute field events, content marketing and social media campaigns
• Create content such as articles, blogs, podcasts and videos for demand marketing
• Develop social media campaigns - paid and organic, including advertising creatives
• Analyze qualitative and quantitative data, to assess campaign performance
• Track the demand generation funnel metrics from leads to opportunities conversion, reporting of metrics monthly
• Work closely with the digital marketing and creative services teams to deliver campaigns on time
• Support the social media manager in developing and maintaining a content pipeline
• Liaise with inside sales regularly on lead-nurturing campaigns and conversion-focused activities

Skills and Qualifications

• 5-6 years of experience in marketing, communications, and event management
• Knowledge of account-based marketing and B2B demand generation
• Background in B2B Marketing, Technology, and IT is preferred
• A bachelor’s and/or Master’s degree in Marketing and Business Management is preferred
• Experience in executing integrated marketing campaigns
• Excellent copywriting and social media communication skills
• Working knowledge of AI Marketing tools, CRM, marketing automation and CMS tools
• Excellent communication skills and the ability to manage stakeholders effectively

This job can be filled in Hinjewadi, Pune #LI-Hybrid

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.