Digital Marketing Specialist, Mid-Level - Bangalore

At Globant, we are working to make the world a better place, one step at a time. We enhance business development and enterprise solutions to prepare them for a digital future. With a diverse and talented team present in more than 30 countries, we are strategic partners to leading global companies in their business process transformation.

We seek a Digital Marketing Specialist, Mid Level with Marketing Media Mix who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era.

Roles and Responsibilities:

• Delivery of MMM/ROI projects:
• Delivery of multiple High Impact ROI projects as described below:
• Data preparation, harmonization and transformation for model feed
• Thorough understanding of different types of Media, sales and equity datatypes
• Media ROI modelling with granular insights at Campaign level, Objectives, Formats and Ad types
• Promo ROI modelling at granular and retailer level with deep dive into various promotion techniques
• Sales and Equity ROI modelling at channel, format level with deep dive into marketing drivers.
• Ecomm. ROI projects with deep dive into retail media, influencer spends and online promotions along with other driver
• Develop and implement advanced market mix models to quantify the ROI of marketing activities across various product categories and channels.
• Interpret and analyse model outputs, identifying key trends and actionable insights for marketing optimization.
• Foster a collaborative and results-oriented team environment

Technical Skills and Project experience requirements:

• Should have executed ROI / MMM projects in past.
• Understanding of statistical modelling techniques, including ensemble modelling, Bayesian HLM analysis and multivariate analysis.
• Understanding impact of product propositions and marketing drivers on brand equity metrics and deriving incremental lift from the drivers to uplift the brand sales.
• Understanding of data types used in MMM including sales, equity, macro-economic data
• Experience with data transformation techniques including nonlinear transformation, ad stock transformation of variables used in the modelling. .
• Experience in Ecomm. Modelling with deep dive on retail media, influencer and online promotions.

Education:

• Bachelor’s degree in engineering/Statistics or Specialization in Business analytics
• Prior work ex- Minimum 1 years of relevant experience

This job can be filled in Bangalore/Pune #LI-Hybrid

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.