Director of Digital Marketing

Director of Digital Marketing Strategy, Expert-Level

At Globant, we are working to make the world a better place, one step at a time. We enhance business development and enterprise solutions to prepare them for a digital future. With a diverse and talented team present in more than 30 countries, we are strategic partners to leading global companies in their business process transformation.

We seek a Director of Digital Marketing Strategy, Expert-Level who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era.

What will help you succeed:

• English

• Serve as the lead client-facing consultant for key accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), data driven insights and overall client satisfaction.
• Oversee the delivery of high-quality insights and strategy materials, guiding the team in structuring, analyzing, and synthesizing data from various sources.

• Develop and direct comprehensive digital analytics strategies to track and measure website performance and ROI.
• Define the usage of tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights (moving beyond reporting to business intelligence).

• Develop KPI frameworks to monitor, analyze, and report on website metrics, providing high-level recommendations to enhance digital marketing strategies.
• Orchestrate collaboration with Experience Build and technology teams to ensure strategy aligns with martech recommendations, Design System scalability, and the implementation of digital solutions.
• 8+ years of experience in a strategy role or similar, including CX Strategy, Product Strategy, Advertising Strategy, or Digital Strategy.
• 5+ years of experience with a strong focus on digital marketing, marketing ops, data and analytics.
• Proven experience consulting with senior clients, providing strategic guidance and building strong client relationships.

• Agency experience leading digital marketing initiatives that drive measurable results (specifically within Demand Gen or Ecosystem builds).
• Strong analytical skills and oversight experience with web analytics tools (e.g., Google Analytics).
• Experience with martech tools and technologies, including CMS, CRM systems, and marketing automation.
• Ability to apply strategic thinking to solve complex problems, including ecosystem mapping, KPI framework development, stakeholder profiling, and customer journey mapping.
• Excellent written and verbal communication skills, with strong presentation abilities (capable of presenting to C-Suite).
• Experience crafting visually appealing and impactful presentations that drive client buy-in and action.
• Creative thinker with a data-driven and AI-forward mindset.
• Bachelor's or Master’s degree in Business, Marketing, or a related field, or equivalent experience.

This job can be filled in New York, NY #LI-Hybrid.

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.