Digital Marketing Analyst

About GUT
We are GUT, Globant’s creative, marketing, advertising, and digital media network - where bold creativity meets the power of AI and technology to move brands forward. With offices in Miami, Buenos Aires, São Paulo, Singapore, Toronto, Mexico City, Los Angeles, Amsterdam, Copenhagen, and New York, we partner with leading global brands including Microsoft, LinkedIn, Disney, GE, CBRE, Okta, Roche, Biogen, and GSK.

About the Position

We are looking for a digitally savvy and experienced colleague to join our team in New York and help us drive client projects through best-in-class data and insights. The Insights & Strategy team helps build the foundation for Share of LifeTM by identifying the key insights that will enable us to better understand the needs of our clients’ audiences. As part of the Insights & Strategy team, you will be part of generating insights and planning how best to activate the insights in marketing strategies that influence attitudes and behaviors.
We are seeking an ambitious digital strategist who can support our team and our clients with data-driven insights and strategic recommendations. If you are a thinker and a doer who is an advocate for transformational work, who takes an audience-first approach to data and insights, who prefers to be hands-on in the ideation of digital solutions, and are eager to work in a collaborative setting, then this role is for you.
The Junior Strategist, Data & Insights is a team leader and creative problem-solver who will set direction, analyze data sets, and craft digital strategies for our clients from initial brief to execution—and, as a result, will drive tangible value for our clients, for their customers, and for the team at Globant GUT.

Key Roles & Responsibilities

• Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
• Develop compelling, data-driven strategies for improved CX that demonstrate tangible value creation for the client’s business and their customers.
• Display superior presentation skills and convey expertise in presenting to clients.
• Collaborate with cross-functional teams (e.g., UX, technology) to ensure that there is a red thread from insights and strategy to the creation and implementation of the solution.
• Contribute to build strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
• Collaborate with project management and new business to effectively integrate data-driven digital strategies into pitches and production plans
• Support and mentor more junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.

Desired Skills & Experience

• Bachelor’s degree in business, marketing or previous relevant experience in marketing and business intelligence or communications.
• 1-2 years working as a highly effective digital strategist at an in-house digital marketing agency or consulting agency.
• A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
• Strong experience in data analysis including Google Analytics, Search, and Social analysis
• Excellent quantitative and qualitative research skills
• Strong strategy experience including gap analysis, ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
• Comfortable providing clear strategic guidance to senior management
• Comfortable in ambiguity and able to provide clear direction to a collaborative, cross-functional team
• Excellent written and verbal skills as well as presentation experience – crafting visually appealing and delivering impactful presentations.

If you're passionate about digital strategy and eager to make a meaningful impact, we'd love to hear from you! Apply today to join a team that values innovation, collaboration, and results- driven marketing.

At Globant, we believe that diversity makes us stronger and innovation thrives in inclusive teams. We encourage candidates from all backgrounds to apply.

The base salary range for this position in the U.S. is  $150,000 - $200,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.

We are interested in hard-working, fast-learning talents and we have the know-how and scale to help you make your own career path. If you seek an entrepreneurial, flexible and team-oriented culture, come join us. 

We are ready!