Martech Technical Analyst
Apply now »Date: Mar 20, 2026
Location: Madrid, Madrid, ES
Company: sistemasgl
GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.
We are looking for a Junior Digital Data Analyst to join our Adobe Studio team. In this role, you will be part of the Data & Analytics area, working on the implementation and maintenance of advanced measurement infrastructures for large-scale projects. Your main mission will be to execute the measurement strategy under a dual implementation model, ensuring data integrity in environments transitioning toward Adobe-native solutions.
Key Responsibilities
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Adobe Launch Configuration: Creation of properties, deployment of extensions, Data Elements, and tag firing rules.
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SDR Architecture: Support in the development and maintenance of the Solution Design Reference (SDR), ensuring that variable mapping (eVars, props, events) aligns with business KPIs.
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Web SDK Implementation: Collaborate in deploying Adobe Web SDK (Alloy.js), including Datastream configuration and XDM schema modeling.
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Data Layer Management: Audit and validate data layers within complex CMS environments to ensure accurate event tracking.
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QA & Testing: Perform technical validation of tracking using debugging tools (Adobe Experience Platform Debugger, Assurance) to detect discrepancies before production release.
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Workspace Analysis: Build dashboards and in-depth analytical panels in Adobe Analysis Workspace.
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Hybrid Environment: Execute tagging tasks in environments where multiple tag managers coexist (Adobe Launch and Google Tag Manager).
Required Skills
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Experience: Around 1 year of hands-on experience working with Adobe Experience Cloud (especially Adobe Analytics).
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Tag Management: Operational knowledge of Adobe Launch (Data Collection) and familiarity with Google Tag Manager.
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Web Fundamentals: Basic knowledge of JavaScript, CSS selectors, and DOM structures for event tracking.
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Documentation: Ability to read and execute detailed measurement plans and technical architecture documents.
Desirable Experience
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Previous experience or training in the new Adobe Web SDK / Alloy.js paradigm.
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Knowledge of XDM schema design.
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Adobe certifications (Adobe Certified Professional).
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Ability to reconcile data across different analytics platforms.
This job can be filled in Madrid #LI-Hybrid.
Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.
We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
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