Digital Marketing Strategist

At Globant, we are working to make the world a better place, one step at a time. We enhance business development and enterprise solutions to prepare them for a digital future. With a diverse and talented team present in more than 30 countries, we are strategic partners to leading global companies in their business process transformation.

We seek a senior Digital Marketing Strategist who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era.

What will help you succeed:

• Drive effective digital marketing strategies and optimize paid media channels and investment to achieve business goals. Collaborate and manage all resources to ensure the fulfillment of the client's digital performance marketing goals through CRO
• SEO and Data strategies. Manage the business and deliver the service proposition to clients
• overseeing the end-to-end management of the digital performance business. Identify cross-sell and up-sell opportunities for client development
• providing support to the sales team in proposals
• presentations
• and client management. Lead and motivate the team based on client objectives and culture. Define a paid media 360 strategy for both regular and new business: Briefing definition
• Research
• Strategy
• Tactics
• Media Planning
• Set up
• Definition and measurement of KPIs
• Analytics
• reporting
• optimization learnings & insights and Billing. Manage strategic relationships with partners and publishers. Collaborate on digital performance products and solutions offered to clients. Evaluate and implement new tools in the digital ecosystem to enhance digital sales: ad-serving
• attribution
• call tracking
• IA

What will help you succeed:

• Advanced English skills are a must.
• Experience managing accounts clients
• and projects in digital marketing agencies
• digital business consultancies
• contact centers
• or similar environments. Experience as a supervisor or team lead is a plus. Knowledge of digital marketing
• lead management
• marketing automation
• and performance marketing is a plus. Advantage knowledge of GA4
• Google Ads
• SEO
• SEM strategies
• and social media ads(LinkedIn, Meta, TikTok): understanding these channels as lead sources is a plus.

This job can be filled in Madrid - Spain #LI-Hybrid 

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

At Globant, we believe in fostering a diverse and inclusive workplace where everyone feels valued and respected. We are an Equal Opportunity Employer committed to creating a thriving and inclusive environment for all employees and candidates, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. If you need any assistance or accommodations due to a disability, please let us know by applying through our Career Site or contacting your assigned recruiter.

We may use AI and machine learning technologies in our recruitment process. Compensation is determined based on skills, qualifications, experience, and location. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about our commitment to diversity and inclusion and Globant’s Benefits.