Data Analytics Martech, Senior

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We seek a Data Analytics Martech (Senior Level) who dares to think differently and trusts their gut. In this role, you will lead the implementation and evolution of measurement and activation infrastructure within the Google ecosystem for a large-scale international digital transformation project. You’ll play a key role in crafting ideas that move culture and drive business, blending technical precision, media, and AI to make an impact that lasts.

What will help you succeed:

• Google Stack Mastery: Between 2 to 4 years of hands-on experience with GA4 and GTM, including advanced property design, cross-domain tracking, and full-funnel event configuration.
• DataLayer Architecture: Proven expertise in designing, standardizing, and re-implementing DataLayers across CMS and eCommerce environments to ensure cross-site scalability.
• AdTech & Tagging Expertise: Solid experience centralizing and maintaining advertising pixels (Meta, TikTok, Snapchat, Google Ads) and building comprehensive Tagging Guides.
• Technical Foundations: Strong proficiency in JavaScript, CSS selectors, and DOM structures applied to event tagging and implementation validation.
• Compliance & Privacy: Practical experience implementing Google Consent Mode v2 and integrating with CMPs to ensure alignment with global privacy regulations (PDPL and equivalents).
• Strategic Vision: Ability to define "TO-BE" architectures, participate in MarTech/AdTech roadmaps, and provide mentorship on GA4/GTM best practices.
• Communication: Advanced English level is required (Arabic knowledge is a strong plus).

This job can be filled in Madrid, Spain #LI-Hybrid.

*GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.