Data, Analytics & Martech

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We are looking for a Data Analyst with a Business Intelligence profile to join a digital analytics and MarTech transformation project in the education sector.

The selected candidate will become part of the Data Analytics & MarTech team, working cross-functionally with the Paid Media, SEO, and Development teams to ensure data reliability and generate analyses and insights that support business decision-making.

You will have the opportunity to

Data Visualization & Reporting

• Design, build, and maintain operational and executive dashboards in Looker Studio and other visualization tools.

• Produce business and marketing KPI reports by consolidating data sources from GA4, Adobe Analytics, Paid Media, and SEO.

• Document metrics and formally define KPIs, including naming conventions, calculation formulas, data sources, and update frequency.

• Monitor campaigns and perform omnichannel attribution analysis to support media investment optimization.

Data Engineering

• Extract, transform, and clean data using advanced SQL in BigQuery.

• Develop and maintain ETL/ELT pipelines, including semantic modeling, testing, and transformation documentation.

• Collaborate on the migration and modernization of ETL processes toward cloud infrastructure (GCP).

• Contribute to the evolution of the project’s analytical Data Warehouse architecture.

• Apply data quality standards, including validation, cataloging, and transformation traceability.

Privacy & Measurement

• Collaborate with implementation teams in maintaining tagging systems in GTM (web and server-side) and in the development of Adobe Analytics.

• Implement privacy-first solutions, including cookieless strategies, CMP (Didomi) integration, and Google Consent Mode v2 configuration.

• Demonstrate knowledge of digital privacy regulations and privacy-first measurement solutions.

Applied Artificial Intelligence

• Show interest and willingness to incorporate AI-driven solutions into the workflow, including process automation, anomaly detection, and AI-assisted reporting and insight generation.

What will help you succeed?

• 2–4 years of experience in Business Intelligence or Data Analytics roles.

• Advanced SQL skills for data extraction and transformation in BigQuery.

• Experience with Google Analytics 4 and knowledge of the Google Cloud Platform ecosystem.

• Ability to design and maintain dashboards in Looker Studio or similar visualization tools.

• Knowledge of data governance principles, including data quality, lineage, and metric documentation.

• Familiarity with Adobe Analytics and willingness to integrate it into the working environment.

• Ability to identify patterns, anomalies, and opportunities in data, translating analysis into concrete and actionable recommendations for business and media teams.

• Technical documentation skills, including KPI definitions, specifications, and data catalogs.

• Strong focus on data activation: connecting analysis with campaign decisions, audience segmentation, and funnel optimization.

• Ability to communicate insights clearly and adapt communication to different stakeholders, whether technical profiles, media teams, or business leadership.

Nice to Have

• Experience with dbt, Dataform, or similar data transformation tools.

• Experience with data orchestration tools such as Airflow or equivalent solutions.

• Knowledge of Adobe Experience Platform (AEP), Adobe Target, or Adobe Journey Optimizer.

• Experience with omnichannel attribution models, customer segmentation, or Marketing Mix Modeling.

• Knowledge of machine learning techniques applied to marketing.

• Familiarity with Salesforce for CRM data analysis.

• Google certifications (Google Analytics, Google Cloud, Looker).

• Experience working with agile methodologies and multidisciplinary teams.

• Active interest in artificial intelligence applied to data and marketing.

This job can be filled in Madrid, Spain #LI-Hybrid.

Are you ready?

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.