CRM & Automation Consultant

About Globant GUT

Globant GUT is Globant’s creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.

We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.

What you’ll do

• Design, build, and optimize automated journeys and multichannel campaigns (email, push, in-app, SMS, in-browser, etc.) using Braze.
• Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.
• Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).
• Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies.
• Implement A/B testing and preferred-channel tests to optimize performance and user experience.
• Produce performance reports and insights to guide decision-making and demonstrate impact.
• Ensure adherence to marketing automation best practices, deliverability standards, and compliance (consent, privacy, opt-ins).

What will help you succeed

• Strong analytical thinking and results-oriented mindset.
• Ability to translate data into effective personalization strategies.
• Excellent collaboration skills with cross-functional teams (technical, creative, and strategic).
• Constant curiosity about emerging CRM, automation, and customer experience trends.

Requirements

• 1-3 years of experience in CRM, marketing automation, or lifecycle marketing roles.
• Proven hands-on experience with Braze (Canvas setup, segmentation, Liquid, Connected Content, metrics).
• Strong understanding of database segmentation, personalization, and reporting.
• Intermediate knowledge of HTML and email template editing.
• Intermediate to advanced proficiency in Excel or Google Sheets, and familiarity with reporting tools (Looker, Data Studio, Tableau, etc.).
• Intermediate to advanced English level (B2 or higher).

Nice to have

• Experience with other CRM platforms (Salesforce Marketing Cloud, HubSpot, Selligent, Klaviyo, etc.).
• Basic understanding of SQL or Customer Data Platforms (CDP).
• Experience working on global or multi-market projects.

This job can be filled in Madrid #LI-Hybrid .

Go ahead and apply!

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. 

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.