Business Analyst - Vietnam

Job Summary:

We are seeking a highly experienced Business Analyst to join our team. For one our Retail and Hospitality client who has an ambitious plan to set up a media business to establish a whole new business model and revenue stream has now become a reality. Business continues to grow and evolve into a multi-channel, multimedia retail media advertising platform, consisting of:

• High-engagement display advertising across web and mobile app ecosystems
• Sponsored product listings across all digital assets
• A network of digital screens in-store, creating high profile branding opportunities and cut through for advertisers
• A growing in-store radio network to create further opportunities for our suppliers to reach our customers
• Bespoke sampling stations across all stores that quite literally give our customers a taste of new products and of old favorites that our suppliers wish to promote
• A first in market platform with Meta that enables us to build social media campaigns across Facebook and Instagram for our suppliers that target our own audiences to create relevant, accurate supplier-funded campaigns
• An off-site digital media extension to reach audience across the open internet to create targeted campaigns for suppliers based on product preferences and interests

What you can expect in the role:

The Business Analyst ensures that the squad is set up for success by identifying and defining needs, and opportunities and recommending solutions by facilitating a collaborative approach to maximize the value delivered to our customers and stakeholders.

• Researching, analyzing, and translating business requirements into technical and system specifications.
• Ability to do data analysis with the existing systems and come up with data transformations that can be understood by target systems.
• Interact with the analysts, engineers and scientists to become an integral part of the team.
• Determine potential transformation solutions and create recommendations based on research and analysis.
• Own knowledge systems and tools, architectures, delivery methods, frameworks, and governance processes
• Conduct sessions to gather user requirements via workshops, questionnaires, workflow storyboards, use cases, scenarios, and other methods
• Analyze complex data requirements and business processes to identify gaps and propose efficient and scalable solutions
• Collaborate with cross-functional teams to understand systems, usage, data flows, and transformations, ensuring alignment with business objectives
• Act as a liaison between business stakeholders and technical teams, translating business requirements into technical specifications
• Assist in the development and execution of test plans, ensuring the quality and accuracy of data deliverables
• Proactively identify risks and issues and propose mitigation strategies to ensure project success
• Ability and willingness to take a hands-on execution role to support business needs
• Collaborate with internal and vendor teams to establish a clear understanding of project deliverables
• Translate conceptual user requirements into functional/technical requirements in a clear manner that is comprehensible to the developers/project team
• Provide an interpretation of user requirements into feasible options, communicating these back to the business stakeholders
• Manage and track the status of requirements throughout the development; enforce and redefine as necessary

What do we expect from you:

• A minimum of 4+ years of experience as a business analyst with a good understanding of digital products and processes
• Stakeholder Management & Communication: Strong communication skills are essential to effectively collaborate with vendor partners, internal teams, and business stakeholders. 
• The BA must be able to translate technical data insights into actionable business strategies and clearly convey these to non-technical stakeholders.
• Business Acumen: A good understanding of marketing and sales processes, particularly in multi-channel and omni-channel contexts, is vital.
• Crafting requirement Reporting & Dashboarding: Experience in creating and managingrequirements for building reports and dashboards that provide clear, actionable insights is critical. The BA should be experienced in designing user-friendly, insightful dashboards that facilitate self-service data exploration for business users.
• Knowledge of Predictive Modeling & Statistical Analysis
• Experience in handling Data Integration & Management projects will be good to have.

• Attention to Detail: Precision in handling data, ensuring accuracy in reporting, and maintaining data integrity throughout the analysis process is non-negotiable. The BA must be meticulous in their work to avoid errors that could lead to incorrect business decisions

• Good at English, both verbal and written