Content Marketing - AWS Partner Ecosystem (Global Coverage), Senior Level - Colombia

About Us

Globant is a digitally native technology services company where innovation, design, and engineering converge at scale. We leverage cutting-edge technologies in digital and cognitive fields to empower organizations worldwide, transforming ideas into impactful solutions.

The Role

We are seeking a dynamic and experienced Senior Content Marketing Analyst to join our team and drive our partnership with AWS. This role involves content creation, campaign management, and strategic support to amplify our AWS partnership worldwide.

What You Will Do

• Content Development: Support senior team members in planning, developing, producing, and distributing marketing, sales, and communication materials.

• Asset Creation: Focus on creating content assets such as case studies, success stories, sales kits, one-pagers, landing pages, field-ready kits, and battle cards—all geared towards marketing and sales enablement for both private and public use cases.

• Campaign Collaboration: Collaborate with internal teams to execute regional and global social media campaigns and content initiatives, aligned with key messages for products, services, solutions, and campaigns.

• Messaging Strategy: Partner with digital marketing and content teams to create compelling messaging that supports lead generation and sales enablement.

• Written Materials: Develop compelling written materials including marketing messages, key campaign messages, sales enablement content, PR content, and social posts.

• Asset Management: Manage the development and distribution of every asset, ensuring brand consistency with the design team and accuracy.

• Regional Support: Work closely with North America marketing teams, regional partners, and internal stakeholders to give visibility and support to campaigns, track performance reports, and accelerate business growth.

• Design Coordination: Coordinate with designers to produce email campaigns, newsletters, and social media content.

• Innovation & Improvement: Propose innovative ideas to enhance campaigns, content strategy, and event planning processes.

• Client Engagement: Design and implement client engagement workflows to facilitate 1:1 meetings and relationships.

• Lead Tracking: Track lead flow and marketing effectiveness to maximize conversions.

• Platform Management: Maintain and update CRM databases, marketing automation platforms (e.g., Salesforce, Pardot), and mailing lists.

• Reporting: Create performance metrics reports on marketing activities, campaign effectiveness, and business impact.

What Will Help You Succeed

• Language Proficiency: Advanced proficiency in English (Bilingual preferred).

• Ecosystem Knowledge: Knowledge of the AWS ecosystem and global market dynamics and their communications, marketing, and sales enablement needs.

• Experience: At least 5 years of experience in B2B demand generation, ABM, digital marketing, or related roles in high-tech or professional services sectors.

• Tool Proficiency: Hands-on experience with digital marketing tools, including Salesforce and Pardot.

• Education: Bachelor’s degree in Marketing, Business, or related field, or equivalent work experience.

• Marketing Strategy: Deep understanding of inbound, outbound, and content marketing strategies to attract qualified leads.

• Soft Skills: Excellent organizational skills with a confident, proactive personality.

Why Join Globant?

At Globant, we are committed to fostering an inclusive culture where diversity drives innovation. We are an equal opportunity employer (EOE M/F/D/V), dedicated to creating a welcoming environment that supports growth and creativity for all.

Are You Ready to Make an Impact?